With Together in our aspirational baseline, we are actively focusing on our close partnerships with our customers, port companies and stakeholders. Together reflects our anchoring and the importance of our network. What's more, it serves to emphasise the thing that sets North Sea Port apart: short lines of communication with our contacts. So at micro level, too, "together" is a promise we can make good on.
"Smarter" reflects our ambition to put our faith in innovation and innovative entrepreneurship. It also has a touch of bravado about it, without becoming arrogant. But it's not just about us, North Sea Port – there is clear added value for our clients and the other stakeholders as well. Cooperation with North Sea Port transcends mere logistical concerns. It will help our customers do business better.
The graphic design of our name – the arches were inspired by radar waves – is aspirational and statement-making. Its form communicates cooperation and a dynamic nature.